PLUSME Project (You+ME)

You+ME Launch

Design: Oli Na

Copywriter: Lucas Stowe
Marketing Science: Madeline Vaja
Software Development: Hayden Park
Project Delivery: Emily Gonzalez
Media: Imanii Hernandez

During a 12-week internship at Critical Mass, interns partnered with PLUS ME Project to support youth storytelling. Over 8 weeks, cross‑functional teams designed a promotional deliverable to recruit volunteers for the pilot "Day of Motivation."

Challenge/Ask

The PLUS ME Project was preparing to launch Day of Motivation, a pilot program designed to inspire students through storytelling and mentorship. Our challenge was to help the organization attract more sponsors, recruit volunteers, and increase program visibility through a clearer campaign strategy and stronger visual communication.

Approach

We approached Day of Motivation as a pilot program that needed its own clear identity while still feeling connected to The PLUS ME Project’s existing brand and mission. To support the launch, we developed a distinct name, logo, and visual direction that aligned with the organization’s storytelling-focused identity.

From there, we extended the system into a Webflow landing page and onboarding presentation materials to introduce the program, explain its purpose, and make it easier for sponsors and volunteers to understand how to get involved.